India Fast Moving Consumer Goods Industry Report - 2014

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India Fast Moving Consumer Goods Industry Report - 2014

This report profiles India’s Fast Moving Consumer Goods (FMCG) industry, discussing market trends and outlook into 2014 and beyond. The report also highlights leading players in the sector including Hindustan Unilever Ltd, Godrej Consumer Products Ltd and Dabur India Ltd.

Sales growth in the FMCG industry witnessed a multi-year low in FY14. Overall economic slowdown and inflation led to a contraction in consumer demand during the fiscal year. The trend continued in the first quarter of FY15 as well. However, decline in inflation post 1QFY15 and better economic growth is expected to result in improvement in sales figures for FMCG companies in FY15.

Despite the tough conditions that prevailed in FY14, the outlook for Indian FMCG industry is stable because of growing sales, strong financials of leading players and increasing urbanization. Moreover, the wide distribution network built by previous major players ensures the high penetration of the FMCG products in rural India, which is home to more than 65% of the Indian population. The ever increasing middle-class backed by rising per capita income will further act as a growth driver for this sector in the years to come.

Key Points:

• According to a study by the Confederation of Indian Industries (CII), the FMCG sector is projected to grow at a double digit rate (base case=12%; high case=17%) till FY20.

• The higher policy rates led to a lower credit off-take which transpired into a full blown industrial slowdown affecting almost all the sectors of the Indian economy. As a result, the index of industrial production (IIP) recorded a decline of 0.1% in FY14. The food products and beverage manufacturing industry was also affected witnessing a decline of 1%.

• Both the inflation indicators, namely Wholesale Price Index (WPI) and Consumer Price Index (CPI), were above the comfort zones of RBI in most part of FY14, declining slightly in the last quarter. WPI inflation declined considerably in 2QFY15, falling to a five-year low of 3.7%.

• Sales growth in the FMCG industry saw a five-year low in FY14. However, decline in inflation post 1QFY15 and better economic growth is expected to result in an improvement in sales figures for FMCG companies in FY15.


Table of Contents

1. Industry Profile
1.1 Sector overview
1.2 Sector size
1.3 Competitive landscape
1.4 Environmental scanning

2. Market Trends and Outlook
2.1 Key economic indicators-India
2.2 Trends in home care segment
2.3 Trends in personal care segment
2.4 Trends in food and beverages segment
2.5 Market outlook

3. Leading Players and Comparative Matrix
3.1 Leading Players
3.1.1 Hindustan Unilever Limited (HUL)
3.1.2 Godrej Consumer Products Limited (GCPL)
3.1.3 Dabur India Limited (DIL)
3.2 Comparative matrix
3.3 SWOT analysis

4. Tables and Charts
Table 1: Segment and major products-FMCG
Table 2: Major players in the Indian FMCG sector
Table 3: Key financial ratios of the leading players

Chart 1: Consumer confidence index by Nielsen
Chart 2: Market size of FMCG sector
Chart 3: Estimated market share of product categories in the Indian FMCG sector
Chart 4: Cumulative FDI inflow in food processing sector of India
Chart 5: Estimated market share of players in the Indian FMCG sector
Chart 6: Position of constituent parties in lower house of parliament
Chart 7: Current account deficit and fiscal deficit
Chart 8: Per capita income- India
Chart 9: Quarterly GDP growth rate-India
Chart 10: Average monthly USD to INR exchange rate
Chart 11: Inflation-India
Chart 12: Repo rate
Chart 13: Contribution of industries in IIP by weights
Chart 14: Y/Y change in Index of industrial production
Chart 15: Leading players in detergent category with their market share
Chart 16: Mosquito repellent liquid vaporizer market
Chart 17: Market share of major toothpaste players in India
Chart 18: Hair oil market in India based on constituent
Chart 19: Breakup of skin care market in India
Chart 20: Market share of leading players in the soap category
Chart 21: Breakup of Indian fragrance market
Chart 22: Net sales of Gillette India
Chart 23: Share of leading players in packaged tea market
Chart 24: Instant coffee market in India by players
Chart 25: Major soft drink brands in India with market share
Chart 26: Fruit juice brands with their market share
Chart 27: Major bottled water brands in India with market share
Chart 28: Organized packaged biscuit players with their market share
Chart 29: Median sales growth for major listed FMCG players
Chart 30: Segment wise revenue breakup of HUL
Chart 31: Annual net sales of HUL
Chart 32: Profit margins of HUL
Chart 33: Segment wise revenue breakup of GCPL
Chart 34: Annual net sales of GCPL
Chart 35: Profit margins of GCPL
Chart 36: Segment wise revenue breakup of DIL
Chart 37: Annual net sales of DIL
Chart 38: Profit margins of DIL

Number of pages: 30
Release Date: Fri, 31 Oct 2014